Privacy Policy
This privacy statement informs you which data Moco Amsterdam B.V. (Moco Museum) collects from you and for what purpose. The privacy statement is applicable to all services offered by Moco Museum and its subsidiaries, including our websites (the webshop included), mailings and promotions. Any data you provide to Moco Museum will be treated confidentially and in accordance with the General Data Protection Regulation (GDPR).
1. Responsible
Moco Amsterdam B.V. is responsible for the processing of personal data, with its registered domicile at Honthorststraat 20, 1071DE, Amsterdam, and is registered in the company register with number 64274950.
2. Purposes of processing
We process personal data for the performance of our services relating to a visit to our museums in Amsterdam, Barcelona and London. We also process your data when you visit our website (www.moco-museum.com) for the proper functioning of the website and to tailor the website to your preferences. We also process your personal data when you make purchases through our webshops and ticket shops. In addition, we process personal data in the context of our business operations, including the recruitment and selection of staff, administration, security, IT system management, compliance with legal obligations, archiving, the settlement of payments and the handling of requests, complaints, and disputes. Furthermore, we process personal data for marketing and communication purposes, including managing our websites and sending email newsletters and promotions or sweepstakes. Finally, we process personal data for statistical and analytical purposes, including management information purposes.
3. Processing bases
Legal bases for processing data include entering into agreements with you and executing them, complying with legal obligations and representing our legitimate interests and those of our customers and third parties, such as being able to offer and promote our services. For sending our email newsletter, making personalised offers and using certain cookies and web beacons, we ask for your consent. You may withdraw your consent at any time. If you are under 16 years of age, you must first obtain consent from one of your parents or a legal guardian.
4. Which personal data
Website: browser details, operating system, internet service provider, device, location, visit data, purchase data, account details, cookies.
Purchases/reservations: name, email, phone, transaction data, payment details.
Moco Members: name, email, phone, transaction data. Name and email are mandatory. Phone number is used for last-minute changes and review requests.
Merchandise purchases: name, address, email, phone, transaction data, payment details.
Museum facilities: name, address, email, phone, transactions, visit data, payment details, CCTV footage.
Newsletter: name, contact details, interests.
Personalised emails: sent to account holders with at least one order, or with consent. Unsubscribe is available at all times.
Promotions: name, contact details, winner address for prize delivery.
Analytics: click, search, and purchase behaviour on website and emails. Third parties may assist. Used for customer profiles, market positioning, service improvement, and personalised marketing via social media.
Questions/complaints: name, contacts, question/complaint, response, transactions, visit data, payments.
Recruitment: name, phone, email, CV, photo, cover letter, and other provided data.
5. Recipients
Personal data is not shared with third parties in principle. Processors are engaged under GDPR agreements. Data is not sold or rented. We may share data under legal obligation or court order.
6. Transfer outside EEA
In principle, no transfer of personal data outside the EEA takes place. If necessary, appropriate safeguards are applied per GDPR Articles 45, 46, and 49.
7. Retention
Data is retained no longer than necessary for the stated purposes or as required by applicable laws.
8. Cookies
See our Cookie Statement.
9. Security
Appropriate technical and organisational measures are in place to protect your personal data. For questions regarding security, please contact marketing@moco-museum.com.
10. Your rights
You have the right to: inspect, amend, object to, delete, port, and restrict processing of your personal data, as well as to withdraw consent at any time. A decision on your request will be made within 4 weeks. You also have the right to file a complaint with the Personal Data Authority (autoriteitpersoonsgegevens.nl).
11. Amendments
Moco Museum reserves the right to amend this privacy statement at any time.
12. Contact
For questions about this privacy statement, please contact marketing@moco-museum.com or write to:
Moco Museum HQ
Johannes Vermeer Street 55
1071DM, Amsterdam
Attn: Marketing Department
Version: 20/02/2024